A weekly creative test that lowers ad costs.
How we build a creative testing rhythm for an online store whose social ads have gone stale and expensive.
This page describes how Trevux approaches this kind of project. It is an example, not a specific client's results.
- Sector
- E-commerce
- Services
- Brand and creative, Paid media
- Starting point
- Same three ads running for months
- Focus
- Meta and TikTok ads, creative system
01
The challenge
The store runs the same few ads for months. Performance slowly declines, costs creep up, and new creative is made only when someone finds the time.
When a new ad does work, nobody is sure why, so it is hard to repeat.
02
The strategy
We turn the brand into a modular creative system: hooks, offers, formats and visuals that can be combined and tested one variable at a time.
- A brand kit built for testing, not just for looks
- One clear hypothesis per test
- A weekly cadence: launch, read, keep or kill
03
The solution
Every week a new batch of variants goes live against the current winner. AI speeds up the drafts; a designer and the brand owner approve every ad before it runs.
Winning ideas are written up in a shared log, so the next batch starts from what has been proven.
04
What we measure
The numbers we agree with you before work starts, and report on every week.
- Cost per purchase
- CPP
- Click-through rate
- CTR
- Share of tests that beat control
- WIN
- Average order value
- AOV
Sound like your business?
Tell us where you are today. We will show you what the first 90 days would look like.