Insights

Notes from the work.

What we are testing, what is working and what we would do in your position.

SEO and AI search5 min read

How to get recommended by AI assistants

Buyers now ask ChatGPT and Gemini who to hire. Here is what makes an assistant mention your business.
Automation4 min read

Speed to lead: why the first reply decides the sale

A slow first reply quietly wastes ad budget. How to answer every enquiry in minutes without hiring.
Paid media4 min read

Stop measuring clicks. Measure cost per customer.

Cheap clicks can be the most expensive traffic you buy. The one number that tells you if ads are working.
Analytics3 min read

What a useful weekly marketing report looks like

Most reports are long and late. A good one fits on a page and ends with what changes next.
Content5 min read

AI drafts, people decide: a content workflow that stays on brand

AI can multiply your output. Without the right checks it multiplies your mistakes too.
Strategy4 min read

Your first 90 days with an AI marketing system

What actually happens month by month, from audit to the first compounding results.