AI use statement.

AI drafts, analyses and automates. People decide, check and stay accountable.

• Research and analysisSummarising market data, search terms, campaign results and CRM reports.
• First draftsArticles, ad variations, emails and scripts, then edited by a person.
• Campaign optimisationAutomated bidding and testing tools inside platforms such as Google and Meta.
• AutomationLead scoring, follow-up messages and routing rules we design and you approve.
• AI assistantsChat assistants we build for clients, trained on information the client provides.

• A person edits, fact-checks and approves every piece of content before it is published.
• You approve anything published in your name, and any significant change to budgets or strategy.
• Strategy, targets and decisions about your business are made by people, not models.
• Automated messages and assistants hand complaints, sensitive topics and unusual requests to a person.

We review conversations regularly to correct mistakes and improve answers.

• We use business versions of AI tools that do not use your data to train their models.
• We share only what a task needs, and we do not put special category data (such as health information) into AI tools.
• Client data stays in accounts the client owns wherever possible. Our privacy policy covers personal data in full.

Some text and all illustrations on this site were produced with the help of AI tools, then reviewed and edited by us. Illustrations are flat brand graphics, not photographs of real clients or real results. Demo panels marked "Illustrative" use sample figures.

AI tools can be wrong. They can produce inaccurate, outdated or biased output, which is exactly why we review their work. Our articles and site content are general information, not professional advice for your specific situation.