A content engine for a lean B2B team.
How we give a small B2B marketing team a steady flow of useful content without adding headcount.
This page describes how Trevux approaches this kind of project. It is an example, not a specific client's results.
- Sector
- B2B and SaaS
- Services
- Content production
- Starting point
- Content when someone has time
- Focus
- Articles, email, LinkedIn, short video
01
The challenge
The team knows content matters, but it competes with everything else. Posts go out in bursts, then nothing for a month.
What does get published is hard to connect to pipeline, so it is the first thing cut when time is short.
02
The strategy
We start from sales: the questions prospects ask, the objections that stall deals, and the topics buyers search for before they talk to anyone.
- Topics drawn from sales calls and search data
- One core piece a week, reworked for every channel
- Every claim checked before it is published
03
The solution
AI handles research and first drafts. An editor shapes each piece in the company's voice, a subject expert checks it, and the team approves it. One article becomes an email, LinkedIn posts and a short video script.
Each piece is tagged so its effect on visits, sign-ups and deals shows in the weekly report.
04
What we measure
The numbers we agree with you before work starts, and report on every week.
- Pipeline influenced by content
- PIP
- Newsletter sign-ups
- SUB
- Engaged time per article
- ENG
- Cost per published asset
- CPA
Sound like your business?
Tell us where you are today. We will show you what the first 90 days would look like.